Using Keyword Tools and Software to Build Your Niche Website’s Main Pages: Part II
In the last post on doing keyword research for your niche website, I said that I would show you how I do keyword research for you primary and secondary keywords to build your main pages for your niche website. Well, here it is…
I’ve got my keyword list from NicheBot. and have imported it into KRA Pro. Time to start my analysis… I want about ten main pages. I already know that a couple of these will revolve around fishing equipment and accessories that I have affiliate accounts with.
So, in reality I’m looking at what people are searching for and narrowing down the field… What I start out with is that I use KRA Pro to filter my NicheBot search results. I choose 24 hour results and filter those that have 20 searches and then I look at the competition. I want lower competition less than 5000… here’s the results:
In a normal niche, these should give you the basis of your main pages…
But, from this, it seems that people are searching for where to fish in Colorado. Many of these searches are along the Front Range (4-5 of the above searches depending upon how you interpret this data)… And, these are searches as of the 15th of May… Since this niche is seasonal, I believe that other fishing areas will show up when one does keyword research later in the season.
It looks like people are searching for fishing areas and this is a good group to target this niche website around. Most of what’s getting searched today, is along the front range and ridgway is on the western slope And Pagosa Springs is in Southern Colorado. If you dial down with KRA Pro, you find that every search seems to revolve around different areas of Colorado… You can basically divide the stae into quarters based on what people are searching for…
So, because this is such a small, specific niche, I have to look at the overall and not just go for the above 20 24hr search and less than 5000 competition like I do for most niches, I’m going with these but I’m also going with some areas that I fish all over Colorado. But, at least I know what people are searching for at this point in time.
This is a start… and gives me the information that I need to get started… I see that from Google trends that the next couple of months is when people are searching for the main phrase… so, I’ll keep tabs on the searches and see what other ones manifest as the prime time happens.
But Let’s Not Forget the Secondary Keywords
To do this, I can go back to the overall market of fly fishing. I’m doing this search because I have a very tight niche that I’m targeting and I can modify any of the overall market’s keywords with the word "Colorado". So, here’s what I came up with; for those keywords and phrases that have a 24 hour search of more than 50 and a competition less than 5000:
You might notice that "fly fishing Colorado front range" is one of these and I’ve already targeted this keyword phrase as one of the main pages. But if we use KRAPro to sort these by 24 hr. count, we come up with these keywords and phrases:
Now we’re starting to see what people are looking for. I can easily write about "Colorado rainbow trout fly fishing", "Colorado fly fishing supplies", Martin fly fishing reels for Colorado conditions", etc. There’s everything from informational keywords to buying keywords in this group as we drill down through the list.
Secondary keywords are great because they can be used for article pages that will be used to link to the main pages and back them up at the same time. And, I can use the KRA Pro function called "Niche within a Niche" tool to sort the keywords and phrases to refine them even more… Here’s the report on long tail keywords from our list:
And here’s a more refined list of keywords using the "niche within a niche" tool…
With this report, I’m having KRA Pro give unique keywords that Google and the other would expect if I targeted any of the keywords in this related group. If you’re using a keyword research tool, this is one of the features that you would want for your analyzing of your list.
I’m trying to do some niche marketing in the Colorado fly fishing niche. This is a small, tight market. But, looking for niche keywords for this market is easy using NicheBot and KRA Pro has been easy. One of the things that you have to keep in mind is that when you make your main pages, these will be the overall topics.
Secondary keywords will be used on these pages to reinforce the primary keywords and will also be used for the primary keywords for the article pages that will back up the main pages and link to them. Which ever page that you are writing, the content on that page has to be relevant and informative so that you visitor gets the best experience that they are searching for.
Using keyword research analyzing software can help you make sense of what people are truly searching for. They can also help you find niche keywords to structure your niche website and make it more search engine friendly.
I’m hoping that you got into my head a little to see how I do the keyword research to do the basic structure of my niche website’s main pages and when I’m looking at that structure, I’m thinking about the secondary keywords for those pages and how the article pages that will back them up will also use some of those keywords and link the whole site together like a spider’s web.
In the next post, I’ll go even deeper with this analysis and show you how to use it to make the backbone of your niche website…
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Tags: keyword research, KRA Pro, niche keyword, NicheBot
Posted: May 17th, 2010 under Keyword Research.
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