Ristvin Marketing Blog

In the last post on doing keyword research for your niche website, I said that I would show you how I do keyword research for you primary and secondary keywords to build your main pages for your niche website.  Well, here it is…

I’ve got my keyword list from NicheBot. and have imported it into KRA Pro.  Time to start my analysis… I want about ten main pages.  I already know that a couple of these will revolve around fishing equipment and accessories that I have affiliate accounts with.

So, in reality I’m looking at what people are searching for and narrowing down the field… What I start out with is that I use KRA Pro to filter my NicheBot search results.  I choose 24 hour results and filter those that have 20 searches and then I look at the competition.  I want lower competition less than 5000… here’s the results:

In a normal niche, these should give you the basis of your main pages…

But, from this, it seems that people are searching for where to fish in Colorado.  Many of these searches are along the Front Range (4-5 of the above searches depending upon how you interpret this data)… And, these are searches as of the 15th of May… Since this niche is seasonal, I believe that other fishing areas will show up when one does keyword research later in the season.

It looks like people are searching for fishing areas and this is a good group to target this niche website around.  Most of what’s getting searched today, is along the front range and ridgway is on the western slope And Pagosa Springs is in Southern Colorado.  If you dial down with KRA Pro, you find that every search seems to revolve around different areas of Colorado… You can basically divide the stae into quarters based on what people are searching for…

So, because this is such a small, specific niche, I have to look at the overall and not just go for the above 20 24hr search and less than 5000 competition like I do for most niches, I’m going with these but I’m also going with some areas that I fish all over Colorado.  But, at least I know what people are searching for at this point in time. 

This is a start… and gives me the information that I need to get started… I see that from Google trends that the next couple of months is when people are searching for the main phrase… so, I’ll keep tabs on the searches and see what other ones manifest as the prime time happens.

But Let’s Not Forget the Secondary Keywords

To do this, I can go back to the overall market of fly fishing.  I’m doing this search because I have a very tight niche that I’m targeting and I can modify any of the overall market’s keywords with the word "Colorado".  So, here’s what I came up with; for those keywords and phrases that have a 24 hour search of more than 50 and a competition less than 5000:

You might notice that "fly fishing Colorado front range" is one of these and I’ve already targeted this keyword phrase as one of the main pages.  But if we use KRAPro to sort these by 24 hr. count, we come up with these keywords and phrases:

Now we’re starting to see what people are looking for.  I can easily write about "Colorado rainbow trout fly fishing", "Colorado fly fishing supplies", Martin fly fishing reels for Colorado conditions", etc.  There’s everything from informational keywords to buying keywords in this group as we drill down through the list.  

Secondary keywords are great because they can be used for article pages that will be used to link to the main pages and back them up at the same time.  And, I can use the KRA Pro function called "Niche within a Niche" tool to sort the keywords and phrases to refine them even more…  Here’s the report on long tail keywords from our list:

And here’s a more refined list of keywords using the "niche within a niche" tool…

With this report, I’m having KRA Pro  give unique keywords that Google and the other would expect if I targeted any of the keywords in this related group.  If you’re using a keyword research tool, this is one of the features that you would want for your analyzing of your list. 

I’m trying to do some niche marketing in the Colorado fly fishing niche.  This is a small, tight market.  But, looking for niche keywords for this market is easy using NicheBot and KRA Pro has been easy. One of the things that you have to keep in mind is that when you make your main pages, these will be the overall topics. 

Secondary keywords will be used on these pages to reinforce the primary keywords and will also be used for the primary keywords for the article pages that will back up the main pages and link to them.   Which ever page that you are writing, the content on that page has to be relevant and informative so that you visitor gets the best experience that they are searching for.

Using keyword research analyzing software can help you make sense of what people are truly searching for. They can also help you find niche keywords to structure your niche website and make it more search engine friendly.   

I’m hoping that you got into my head a little to see how I do the keyword research to do the basic structure of my niche website’s main pages and when I’m looking at that structure, I’m thinking about the secondary keywords for those pages and how the article pages that will back them up will also use some of those keywords and link the whole site together like a spider’s web.

In the next post, I’ll go even deeper with this analysis and show you how to use it to make the  backbone of your niche website…

Related Blogs and Sites

• Florida Fish And Wildlife Launches AGW Website » Pirate's Cove
• Should I build a niche social bookmarking website?
• Affiliate Niche Domination | Affiliate Free Website
• How to Create an Effective Keyword List | List of Sports
• What are some good online niches to affiliate market in? | Home Based Business Reviews – Money Making Ideas And Opportunities
• The Beauty Of Niche Webpages » My Blog about everything » Dave Grooms World
• Using Keywords In Your Website | SEO Marketing Toronto
• Steps for Writing Web Content for SEO | Geo Blog
• Nichebot Matrix Tool | Website Link Building Strategies
• Search Engine Optimization For Achieving Online Goals | SEORANKQUEST

You found out how to structure your affiliate website that you are going to build in the last post on structuring your website, and in this post, you’ll find out how to do the keyword research to make your main pages. 

Okay, here’s the thing… I’ve been wanting to do a website on fly fishing… Why?  Because fly fishers are avid about it… I know because I’m one of them… And these fishermen are avid buyers of anything fly fishing… rods, reels, flies, line, all sorts of accessories…

So, I’ve been doing my keyword research using NicheBot as my keyword tool of choice and have found that "fly fishing" is a huge market… But, I noticed that one of the micro-niches in this market is "Colorado fly fishing".  This is one that I am very familiar with as I live in Colorado and I fly fish here.  So I’ve decided that this will be my niche to target. 

One of my main reason to do this is that I have a website devoted to Colorado travel and it is well established with Google and the other search engines.  I can use it to link to my new website.  I’ve checked out domain names and have purchased coloradoflyfishing.biz as the domain because all the .com, .info, .org, and .nets are taken.  So, now I need to structure the site and create the main pages…

The secondary reason I chose this niche is that it is a "niche within a niche" that is a smaller but more "focused market"… It has a more highly targeted visitor and is easier to go after (as far as rankings) and this is good from the prospective of internet marketing and me being a  marketer…  Yet the visitor will buy the same products that the overall fly fishing market is willing to buy…

The First Thing is to Figure the Keyword Hierarchy Your The Niche Website

It’s obvious that for my niche, the homepage will have "Colorado Fly Fishing" as the main keyword because this is the title and domain of the website.  I know this is a highly searched for keyword with high competition.  But this doesn’t matter…  Who cares what visitor finds the homepage… When you’re looking at the structure of your niche website, the main pages will be pages centered around highly searched for keyword phrases with lower competition.

The feeder pages linked to the main pages will be "article pages" that revolve around long tail keyword phrases that have low search volume with low competition…  One of the things that you have to keep in mind, no matter where the page fits into the hierarchy of the website, each page that you create is a "landing page" (a page that people find through the search engines) that has to satisfy what the visitor is searching for…

Visitors to your niche site won’t necessarily come to your homepage first.  They will end up at the page that is most relevant to their search.  People searching for Blue River fly fishing won’t be sent to my homepage, they will be sent to my page on Blue River fly fishing by the search engines. 

Every Page is a Landing Page… but Even a Landing Page has to be Informative

There’s some things that you should know about niche websites…

• First and foremost, they have to be informative and answer the visitor’s questions they are thinking about
• Secondly, each page has to be a landing page unto itself and satisfy what the visitor is searching for via keywords and keyword phrases
• Thirdly, keyword research determines the theme of each page

You know, you will get higher rankings if you are yourself in what you write and are informative and authoritative in what you are writing… Google loves informative and especially, authoritative information… I’m serious… If your purpose is to provide the most relevant information, then it’s up to you to do this by providing the right content and Google and the other search engines will reward you with higher rankings.  

In order to become authoritative with your niche website, you have to do your keyword research.  For this, I use NicheBot. as my keyword research tool  I like that they can query many different databases.  Then I use KRAPro software to analyse the keywords and keyword phrases that NicheBot finds. 

Creating Your Main Pages for Your Niche Website

First up is that you have to find the best keywords to use for your main pages.  And, at the same time, you have to keep in mind your article pages that will link to them.  What you are initially looking to do is find niche keywords that will make major topics within your niche.

You should be looking to 5-10 main pages that you’ll be creating.  We not only need to find the primary keywords for these pages but we need to find secondary keywords that are related to these terms that will theme our main pages so that the search engines will know exactly what these pages are about. 

The nice thing about keyword research is that you get to see what people are searching for in real time.  This gets you into the minds of your visitors and allows you to deliver the actual content they want.  After all, it’s all about what your visitors want, not what you think they want.  So if you’re building a niche website, you can structure your website around exactly what people are searching for.  And that’s what niche marketing is all about.

In the next post I’ll show you how I find the primary and secondary keywords for the main pages and how I research keywords  for the article pages that will support them.  This can be done quickly if you have the right keyword analysis tools to do the trick for you…

Until then… start thinking about the niche website that you are going to target….

Related Blogs and Sites

• Yorkshire Flyfishers hit West tanfield…again! « Yorkshire Fly Fishing Blog
• Website Hosting | Domain Name | Domain Name Registration | Icann Registrar | Thaipparambil.com
• Keyword Tool – FREE Keyword Research Tool Uncovers Niches | SEO Facts
• The Beauty Of Niche Sites « Forex Trading Guide
• Highly Reflective Midnight Sun Nuclee-r New Flies | Fly Fishing Action
• Weasel Zippers » Blog Archive » US Pilot Flies Russian Made Mi-35 HIND Attack Helicopter in Combat (Link Fixed)
• Top 10 Medical Device Technology « Next News
• Keyword Research As Creative as Content Writing « discount louboutin boots
• A Look at the Value and Rustic Charm of Antique Fishing Lures | Bass Brothers' Tackle & Trophy
• Help With Marriage Breakups

How to Create a  Website Design and Structure for Your Niche Website

I want you to make money online through your affiliate marketing efforts.  In order for you to do this, you have to start by designing your website right so that the search engines find, index, and rank you properly.   This starts out with internal structuring of the site to begin your search engine optimization efforts.

You may have seen in my last post that I had a comment from a realtor that asked me a question about Web Content Studio vs KRA Pro for a keyword research software.  In the comment section I said that I should do a few posts about how I do niche keyword research with KRA Pro vs article research and writing with Web Content Studio… This is the first of those posts. 

You to know, you can do all of the keyword research that you want with any software but it doesn’t mean anything unless you have thought through the process of how the website is structured around your keywords and what this means to how search engines will rank you. 

This is One Thing About Niche Affiliate Marketing the Gurus Don’t Seem to Tell You

"Theme" is all important in this thought process because it leads to how the site is structured.  You have to choose the right structure for for your site so the search engines are to be able to figure out what your website is all about.  That’s if you don’t want to pay for traffic… i.e. free.

Even if you do plan to pay for traffic through PPC or some other method, you should have a tiered website that is structured to gain free traffic from the web.  It should be informational and devoted to your market’s needs… where you monetize some of the pages with Adsense or other such programs.  And, other pages are to promote affiliate programs.   The remaining pages on the site should be devoted to capturing names and email addresses for list building.

I wrote a post a while back on how to theme and silo a website… This may have looked complicated but it showed how articles brought the theme of the website together so that Google and the other search engines got what you were talking about and figured out the gist of the different pages.   Okay somewhat complicated but easy to figure out… So, here’s a bit less complicated version that I just put together…

The linking strategy that I’m using here is to accomplish:

• Being found and indexed by Google (and the other search engines), and….
• Satisfies search engine latent semantic index (LSI), algorithms.
• Maximizes visibility of all web pages
• Funnels pagerank and link reputation to the most important pages, thus…
• They rank high in any of the search engines

Include a Sitemap and Article Directory Page on Your Niche Website

I suggest that you include a sitemap and link to it from the homepage so that your pages will be found by Google and the others…  You can go to Google sitemap plugin to get one if your niche site is run off the WordPress  platform…

Be sure to link to your sitemap from your homepage.  Better yet, link from each of your pages which will pass PR on to the sitemap and then that will be passed back to each of the pages in the end.

Plus, I suggest that you have an "article directory page" or map to all of your pages that are relevant to your theme and tell the search engines what you are about… This is a time proven method for getting articles indexed… 

Decide on 5-10 Keywords or Key phrases That Will Become Your Main Page of Your Niche Website

We will look at how you can use KRA Pro to do this in the next post.  Once you have the key phrases chosen to do this, you will make the main pages.  Each one of these pages will focus on these main keywords.  Once these pages are created, a navigation menu will be made linking each of the main pages and this menu will be one every page in your website.

Now, you need “article pages” to back up the main pages and get higher rankings on the search engine results pages (SERPs).  The long tail keywords that you will use to make these will increase your chances of being found on all the search engines, but especially on Google.

You want to use the article that you create to:

• Gain search engine traffic
• Improve your rankings of the main pages on your website
• Funnel traffic from your articles to either an affiliate merchant or another page on your site.

Once Your Website is Finished, You Need to Get Links From Related Websites

There are many ways of doing this.  You can do reciprocal links, but this takes time and is the hard way to do this… If you do, you need to set up a resources page so that Google doesn’t look down on you.

The best way is to write great content and link bait pages that will get other webmasters to link to your pages.

The other great way is to write pertinent articles that relate to your pages and submit them to the various article directories with deep links back to your site.   This can take some effort too, but you can outsource this if you want to.

In the next post, I’ll start showing you how I use KRA Pro to set up a niche website like the one that I describe above to do affiliate marketing.  And, with that software, we’ll make the site blueprint and build the website….

So to answer Jim’s question from the last post, Yes I use KRA Pro to do the research for the niche website and I use Web Content Studio to do the research and writing the content for the site. 

Related Blogs and Sites

• Life in Quadrant 4 » Character Construction and the Otaku Thought Process
• Search Engine Optimization SEO Tutorial — WebBizIdeas | xml feed
• Article Marketing – Essential To An Online Business | My Keyword Research Blog
• What are the Types of Affiliate Programs and Different Marketing Opportunities? | Made Money on Internet Resources
• Tips to Choose the Right Language for Your Web Content | Quality Content | ideaLaunch
• Internet Marketing Efforts | idblogthat.net
• Search Engine Submissions: an Effective Way to Promote Websites | CqWen
• Driving Free Traffic To Your Blog
• Start Your Affiliate Marketing Business Now « How to Make Wise Choice
• The Power of Affiliate Marketing and How to Create Wealth in a Business, Working From Home | CB2 Review & Other Reviews

Sometimes It’s the Content Research and Writing Software You’re Using That’s at Fault…

Sorry for the sales page-type header and sub-head… Been re-writing a ClickBank sales page for a niche product and getting a bit melodramatic… But seriously…

Ever Thought of Themeing Your Articles for Maximum Ranking Quality?

Are you looking for better rankings on the search engines for your web content and articles?  I am too… And, here’s what I’ve found out since I’ve been using Web Content Studio by Dr. Andy Williams…

I don’t want to sound too hypey… but I have found out that using this software over the past couple of months has done some stuff for my search engine rankings that I always hoped for but never fully achieved. 

There’s been some hype in the past couple of years about latent semantic indexing (LSI), and what it can do for search engine rankings… I’ve found, and maybe you have too, that it isn’t really LSI but it’s themeing that’s important (a word coined by Dr. Andy).  So, what is themeing…

Theme Your Web Content and Articles

Themeing is when you focus your writing around a central keyword or keyword phrase and those keywords and phrases that are related to your central theme… In this way, Google and the other search engines know what the content of the web page is about…

I wrote a review on Web Content Studio a while back when I first began using it…  And…  Let me tell you, I highly recommend it as a content writing software…

I have some new things to tell you about how I’ve been ranking with this new software tool… Anymore, when I write an article or any web content I write it with Dr. Andy’s Web Content Studio software…

At first, I was impressed because I was making themed pages… but not like I am now… I have to admit that when I was getting used to the software within the Studio, I didn’t know how to use it to it’s max…

So, even though the results were impressive back then, they were nothing like I am getting today…

Start Out Right Using the Built-in Research Mode

Use the research mode to find the right informational keywords or phrases to use as “seeds” for your keyword research…  This is very important as if you use the wrong seed words in the keyword spider, you will be returned a bunch of bum keywords from sales pages and squeeze pages…

Those keywords and phrases will be ones that don’t pertain to the theme of the content you are planning to write.  Look at the results that Google returns on the first SERP page.  Do they relate to what you’re writing?  If not, adjust your keywords so that yu find pages that do.

Let’s say the first four pages look good… The next couple are simply video squeeze pages that can’t be spidered and the rest are sales pages for product in that niche.  If after more research, this is the best you can get, then set the keyword spider to look only at those first four pages.

Use the Keyword Spider to Find Your Theme Keywords

With the research out of the way, it’s time to use the spider to find the theme keywords…

You are always going to find keywords and phrases that simply don’t fit the theme of your article.  So, you will have to go to the list of words and phrases that are returned and fine tune the list.

This is easy as WCS has check boxes to select those that you want to use in your content.  Be sure to export your new list into the WYSIWYG editor so you can check the density and themeing later.

Check Your Theme Words Against the Top Ten Websites for Your Keywords

Before I start writing seriously, I check the keywords and phrases against the top 10 websites (easy to do with this web content software’s built in tool) to see if they are truly themed…

I want to make totally sure that the keywords that I am targeting are dead on… You can edit your keyword and phrase list if they’re not, and then check the new list against the top ten search results again…

This is the first stage of guaranteeing that my web page will see the light of the first page in Google and the other search engines….

Web Content Studio is About Themeing

One of the best things that this software has to offer you is the “theme report”… This includes a “theme score” and a “quality theme score”…

You can see which theme words you haven’t used and how they are affecting you content.  The difference between the theme score and the quality theme score it very important… it shows how the search engines view your content and/or article as spammy or not…

As an affiliate marketer making your niche statement, this is the make or break between you being found on the first page of Google or passed by in the night…

The nice thing is that this software does the keyword research for you and aides you in making sure that those keywords are written into your content… In doing this, you get the highest quality article for the best rankings for your keywords and phrases…

But, the proof is in the pudding…  Here’s what I did this morning when writing an article on squeeze pages…

Web Content Studio Case Study– Squeeze Pages

After doing the keyword research with the Keyword Spider and writing the blog post…. I transferred the article to Windows Live Writer via the WYSIWYG clipboard, set the category and tags… Uploaded it and then checked it an hour later… The article had been indexed and was on page one for the main keyword that I was targeting…

The key thing that I have found is that the closer the Theme Score and Quality Theme Score are to each other, the higher you will rank on the search engine SERPS….   And, that means that the higher your web page will rank in organic search results (that’s taking into account that you are doing everything else right as far as SEO)…

What I do is let the keyword spider do its thing and then I pick the keywords and phrases that I think the article will theme for… Now, I will admit that not all the words and phrases that will be used, but I’m looking for the balance between the theme score and quality theme score.

This is because I’ve found when doing my research that Google and the other search engines use this more for ranking than other factors….

Within an hour, Google had indexed me (in fact, within 20 minutes), and I was #1 for my main keyword on the first page of Google’s SERPS for longer tail keywords…

Another Case Study on Web Content Studio Itself

Another case study was on Web Content Studio where I had done a  review of this content writing software…

I did this review months ago and it still remains at the number three of the review positions to this day…

This was my first test of the Web Content Studio software I ever did… And, the research for my previous post and Web Content Studio review….

These above results are what sold me on Web Content Studio for being my new web content writing software.  If you write as much of your website content as I do (or to check that your outsourced content is themed), you will want to use WCS so you can send your content onto the first page of any search engine…

Related Blogs and Sites

• Libraries and Archives Canada’s Web Page Has New Look; New Guide and Newsletter On the Way « ResourceShelf
• Auto Forex Trading – How Auto Forex Trading Software Tool Can Be Your Best Friend In Ensuring Your Success | myfapturboforex.com
• Gain Your Popularity With Key Phrases. « Smart Way to Do It
• Radar technology on S-MAX and Galaxy helping Ford drivers | Car Leasing News
• Ford S-Max launched with automatic car lights and improved residual values | Automotive News by Autobulbs Direct Ltd
• Surfin’ Safari – Blog Archive » How WebKit Loads a Web Page
• Take Over A Market By Using Micro Niche Finder
• Andy Williams, not a normal kiwi male actually. «
• Selecting Keywords That Attract Traffic For Low Cost SEO | SEO Articles
• New Software for Your Apple Iphone | Event Viewer