Determining Your Niche Website’s Keywords: Part I
You found out how to structure your affiliate website that you are going to build in the last post on structuring your website, and in this post, you’ll find out how to do the keyword research to make your main pages.
Okay, here’s the thing… I’ve been wanting to do a website on fly fishing… Why? Because fly fishers are avid about it… I know because I’m one of them… And these fishermen are avid buyers of anything fly fishing… rods, reels, flies, line, all sorts of accessories…
So, I’ve been doing my keyword research using NicheBot as my keyword tool of choice and have found that "fly fishing" is a huge market… But, I noticed that one of the micro-niches in this market is "Colorado fly fishing". This is one that I am very familiar with as I live in Colorado and I fly fish here. So I’ve decided that this will be my niche to target.
One of my main reason to do this is that I have a website devoted to Colorado travel and it is well established with Google and the other search engines. I can use it to link to my new website. I’ve checked out domain names and have purchased coloradoflyfishing.biz as the domain because all the .com, .info, .org, and .nets are taken. So, now I need to structure the site and create the main pages…
The secondary reason I chose this niche is that it is a "niche within a niche" that is a smaller but more "focused market"… It has a more highly targeted visitor and is easier to go after (as far as rankings) and this is good from the prospective of internet marketing and me being a marketer… Yet the visitor will buy the same products that the overall fly fishing market is willing to buy…
The First Thing is to Figure the Keyword Hierarchy Your The Niche Website
It’s obvious that for my niche, the homepage will have "Colorado Fly Fishing" as the main keyword because this is the title and domain of the website. I know this is a highly searched for keyword with high competition. But this doesn’t matter… Who cares what visitor finds the homepage… When you’re looking at the structure of your niche website, the main pages will be pages centered around highly searched for keyword phrases with lower competition.
The feeder pages linked to the main pages will be "article pages" that revolve around long tail keyword phrases that have low search volume with low competition… One of the things that you have to keep in mind, no matter where the page fits into the hierarchy of the website, each page that you create is a "landing page" (a page that people find through the search engines) that has to satisfy what the visitor is searching for…
Visitors to your niche site won’t necessarily come to your homepage first. They will end up at the page that is most relevant to their search. People searching for Blue River fly fishing won’t be sent to my homepage, they will be sent to my page on Blue River fly fishing by the search engines.
Every Page is a Landing Page… but Even a Landing Page has to be Informative
There’s some things that you should know about niche websites…
- First and foremost, they have to be informative and answer the visitor’s questions they are thinking about
- Secondly, each page has to be a landing page unto itself and satisfy what the visitor is searching for via keywords and keyword phrases
- Thirdly, keyword research determines the theme of each page
You know, you will get higher rankings if you are yourself in what you write and are informative and authoritative in what you are writing… Google loves informative and especially, authoritative information… I’m serious… If your purpose is to provide the most relevant information, then it’s up to you to do this by providing the right content and Google and the other search engines will reward you with higher rankings.
In order to become authoritative with your niche website, you have to do your keyword research. For this, I use NicheBot. as my keyword research tool I like that they can query many different databases. Then I use KRAPro software to analyse the keywords and keyword phrases that NicheBot finds.
Creating Your Main Pages for Your Niche Website
First up is that you have to find the best keywords to use for your main pages. And, at the same time, you have to keep in mind your article pages that will link to them. What you are initially looking to do is find niche keywords that will make major topics within your niche.
You should be looking to 5-10 main pages that you’ll be creating. We not only need to find the primary keywords for these pages but we need to find secondary keywords that are related to these terms that will theme our main pages so that the search engines will know exactly what these pages are about.
The nice thing about keyword research is that you get to see what people are searching for in real time. This gets you into the minds of your visitors and allows you to deliver the actual content they want. After all, it’s all about what your visitors want, not what you think they want. So if you’re building a niche website, you can structure your website around exactly what people are searching for. And that’s what niche marketing is all about.
In the next post I’ll show you how I find the primary and secondary keywords for the main pages and how I research keywords for the article pages that will support them. This can be done quickly if you have the right keyword analysis tools to do the trick for you…
Until then… start thinking about the niche website that you are going to target….
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Tags: Keyword Research, KRA Pro, niche website, NicheBot
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Posted: May 16th, 2010 under Keyword Research.
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