How to Analyze Your Keyword List and Use it to Theme Your Affiliate Website
Your Keyword Strategy…
Whoaa… by now, you have a keyword list that numbers 500 – 1000 keywords and key phrases or more. Your list can be huge, so now what do you do with it?
I remember years ago when I started doing keyword research… I had dug deep and came up with thousands of keyword phrases. Staring at them all, I felt like I was in the hospital and my doctor had told me that I was terminally ill…
You might feel that way looking at your massive list. This is when you need some help… there is some software out there that will help you make sense out of all those keywords and phrases even though you can do it the hard, long way with spreadsheets…
Keep in mind that keyword phrases that are highly searched for are going to be very difficult to rank well for in Google and the other search engines.
You will need a website strategy that allows you to get search traffic to your "high demand" pages without having to rank well for those phrases. This will be the basis of your keyword analysis, structure your niche website and write the content of your pages.
Three Types of Search Engine Searches
Before going into the actual strategy, let’s look at the three types of searches that people make using search engines like Google:
- “Navigational” searches where the searcher is trying to find a particular website and doesn’t know the URL.
- “Informational” searches where the searcher is trying to find out information about a subject, product or service
- “Transactional” searches (also known as buyer searches) where the searcher is looking to buy a product or service.
The two types of searches that you will be interested in are the informational and transactional searches. Start by sorting your keyword list into those keywords that visitors would use to get to your website to find information on the niche (and to some extent the affiliate products and services that you will be promoting).
Then you should sort the list into buyer keywords that lead to transactional searches. As far as your affiliate marketing goes, these buyer keywords are the most important to you. They represent the visitors that come to your niche website looking to buy the affiliate products and services that you are promoting.
People searching by using buyer keywords are itching to buy. These are the most productive keywords/phrases for the affiliate marketer. It’s up to you to convince them to do just that… and to buy through you.
In the photo, I hav
e taken the fly fishing keywords that I had NicheBot find and sorted them using KRA PRO into general fly fishing phrases (black), buyer keywords (blue) and keywords for articles to submit to directories (red).
Theming Your Affiliate Website
By separating your keywords into these two groups, you will be able to set up the structure of your affiliate website by “theming” it and making it now only search engine friendly but also making it visitor friendly.
This will make it so you attract visitors in the middle of their search process, whether it be when they’re looking for information on your niche topic or are in the buying phase of their search.
When I talk about making an affiliate niche website, this doesn’t mean that you need to make a separate website about each niche you are targeting for your affiliate marketing campaign. My example of “fly fishing” is intended to be a niche within a niche.
Niche Within a Niche
I have an old website on Colorado Travel that I originally built as a Colorado information site that I monetized with Adsense. I’m now trying to monetize it more efficiently with affiliate revenue.
In this case, the fly fishing will become a niche within the more general Colorado Travel niche and have information on Colorado fly fishing, but fly fishermen need the right equipment, so it will have pre-sell and review pages that lead visitors to buying gear from various affiliate merchants.
You can even find niches within the fly fishing niche using KRA Pro. 
This is a handy feature of this keyword analysis tool that I use quite a lot to find keyword phrases to make content for pages that are themed around sub-niches in the niche that I’m writing about. When doing this, I’m trying to concentrate my efforts around certain buyer keywords to send my site visitors to my “affiliate pre-sale” pages.
How Will the Theming Strategy Work?
The basics of making a themed affiliate website are easy. You want to get two types of searches to your website. Both informational and the buyers. So, you need two types of web pages… Main pages that pre-sell the visitor on the affiliate product or service that you are promoting.
And, what are known as “article pages” that provide information on various topics in the niche and direct the visitor to the pre-sell pages so that they will learn about the products/services that you are promoting as an affiliate.
The main pages will attract searchers that type in specific buyer keywords and phrases for products that they are itching to buy. While the article pages will be attracting people searching for a variety of keywords to find certain information.
Because of the way that they are written, you will rank for a variety of keywords. These are the catch-all pages on your affiliate niche website. But they serve the purpose of directing visitors to your main pages that get them interested in the products/services you are selling.
Theming is the key to this website structure. And analyzing your keyword list is all important for figuring out how to theme your site. Here again, KRA Pro comes to the rescue with its “site blueprint” feature.
With the KRA Pro spider in the site blueprint program you can find all the theme words that Google and the other search engines expect to find on your article pages.
With KRA Pro, you can theme and structure your affiliate website in minutes and know what theme keywords you need to use in the content of your web pages to rank highly in Google and the other search engines.
You probably noticed that I use KRA Pro as my tool of choice for sorting and making sense of my keyword lists. I find that it is the one piece of software that has served me the most over the years… And, it’s the best buy that I’ve ever made as far as keyword research and making my affiliate websites pay off…
Next post, I’ll go into the actual signing up and getting affiliate links for your website so that you can start making money, now…
Tags: affiliate marketing, buyer keyword, keyword analysis, keyword research, keyword strategy, KRA Pro, theme keywords, themed website
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Posted: September 12th, 2009 under affiliate marketing.
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Time: September 15, 2009, 1:31 pm
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