Split Testing: My Biggest Pet Peeve
Any of my clients that have something to sell on their website will tell you how big I am on split testing. I don’t know but I’ve been split testing since I learned about it through John Reese’s Traffic Secrets 1.0.
This testing thing isn’t just from the conversion stats that you can get from doing your own testing. It comes from the angle that you can learn more about what actually works by testing what you are doing and saying on the internet.
Have you ever wanted to know what works and what doesn’t?
Testing what works is the only way you will really know. I’ve learned more about copywriting, whether sales pages, informational pages, pre-sell pages or just regular old web pages by testing different elements and factors on the page to see what actually works…
This is the reason you would want to test your pages.
Test which elements within the page that actually work. Whether you start with A/B split testing or do multi- variate testing or the more complex taguchi testing it all starts with setting up the test and figuring out what might make the biggest differences in you pages.
Testing what works and what doesn’t is one of my pet pet peeves. If I’m going to take the time to SEO a page and try to get it the highest search engine rankings possible, I want to know that the page will convert to leads or sales to the fullest.
I have more on this subject at: Split Testing for Conversions
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Posted: August 9th, 2008 under split testing.
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